diff --git a/.idea/jsonSchemas.xml b/.idea/jsonSchemas.xml
index 46e872e544..241e8f24fc 100644
--- a/.idea/jsonSchemas.xml
+++ b/.idea/jsonSchemas.xml
@@ -550,6 +550,25 @@
             </SchemaInfo>
           </value>
         </entry>
+        <entry key="metadata/app/emailTemplate">
+          <value>
+            <SchemaInfo>
+              <option name="generatedName" value="New Schema" />
+              <option name="name" value="metadata/app/emailTemplate" />
+              <option name="relativePathToSchema" value="schema/metadata/app/emailTemplate.json" />
+              <option name="schemaVersion" value="JSON Schema version 7" />
+              <option name="patterns">
+                <list>
+                  <Item>
+                    <option name="pattern" value="true" />
+                    <option name="path" value="*/Resources/metadata/app/emailTemplate.json" />
+                    <option name="mappingKind" value="Pattern" />
+                  </Item>
+                </list>
+              </option>
+            </SchemaInfo>
+          </value>
+        </entry>
         <entry key="metadata/app/entityManagerParams">
           <value>
             <SchemaInfo>
diff --git a/.vscode/settings.json b/.vscode/settings.json
index 5be8a352d8..333c511351 100644
--- a/.vscode/settings.json
+++ b/.vscode/settings.json
@@ -256,6 +256,12 @@
             ],
             "url": "./schema/metadata/app/defaultDashboardOptions.json"
         },
+        {
+            "fileMatch": [
+                "*/Resources/metadata/app/emailTemplate.json"
+            ],
+            "url": "./schema/metadata/app/emailTemplate.json"
+        },
         {
             "fileMatch": [
                 "*/Resources/metadata/app/entityManagerParams.json"
diff --git a/application/Espo/Resources/metadata/app/emailTemplate.json b/application/Espo/Resources/metadata/app/emailTemplate.json
new file mode 100644
index 0000000000..c25787452e
--- /dev/null
+++ b/application/Espo/Resources/metadata/app/emailTemplate.json
@@ -0,0 +1,16 @@
+{
+    "placeholders": {
+        "today": {
+            "className": "Espo\\Tools\\EmailTemplate\\Placeholders\\Today",
+            "order": 0
+        },
+        "now": {
+            "className": "Espo\\Tools\\EmailTemplate\\Placeholders\\Now",
+            "order": 1
+        },
+        "currentYear": {
+            "className": "Espo\\Tools\\EmailTemplate\\Placeholders\\CurrentYear",
+            "order": 2
+        }
+    }
+}
diff --git a/application/Espo/Resources/metadata/clientDefs/EmailTemplate.json b/application/Espo/Resources/metadata/clientDefs/EmailTemplate.json
index 68986d3855..11ef0cdc92 100644
--- a/application/Espo/Resources/metadata/clientDefs/EmailTemplate.json
+++ b/application/Espo/Resources/metadata/clientDefs/EmailTemplate.json
@@ -31,6 +31,6 @@
     "filterList": [
         "actual"
     ],
-    "placeholderList": ["today", "now", "currentYear", "optOutUrl", "optOutLink"],
+    "placeholderList": ["optOutUrl", "optOutLink"],
     "iconClass": "fas fa-envelope-square"
 }
diff --git a/application/Espo/Tools/EmailTemplate/Placeholder.php b/application/Espo/Tools/EmailTemplate/Placeholder.php
new file mode 100644
index 0000000000..666f0f5d18
--- /dev/null
+++ b/application/Espo/Tools/EmailTemplate/Placeholder.php
@@ -0,0 +1,35 @@
+<?php
+/************************************************************************
+ * This file is part of EspoCRM.
+ *
+ * EspoCRM - Open Source CRM application.
+ * Copyright (C) 2014-2023 Yurii Kuznietsov, Taras Machyshyn, Oleksii Avramenko
+ * Website: https://www.espocrm.com
+ *
+ * EspoCRM is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * EspoCRM is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU General Public License for more details.
+ *
+ * You should have received a copy of the GNU General Public License
+ * along with EspoCRM. If not, see http://www.gnu.org/licenses/.
+ *
+ * The interactive user interfaces in modified source and object code versions
+ * of this program must display Appropriate Legal Notices, as required under
+ * Section 5 of the GNU General Public License version 3.
+ *
+ * In accordance with Section 7(b) of the GNU General Public License version 3,
+ * these Appropriate Legal Notices must retain the display of the "EspoCRM" word.
+ ************************************************************************/
+
+namespace Espo\Tools\EmailTemplate;
+
+interface Placeholder
+{
+   public function get(Data $data): string;
+}
diff --git a/application/Espo/Tools/EmailTemplate/Placeholders/CurrentYear.php b/application/Espo/Tools/EmailTemplate/Placeholders/CurrentYear.php
new file mode 100644
index 0000000000..b77a8da88e
--- /dev/null
+++ b/application/Espo/Tools/EmailTemplate/Placeholders/CurrentYear.php
@@ -0,0 +1,60 @@
+<?php
+/************************************************************************
+ * This file is part of EspoCRM.
+ *
+ * EspoCRM - Open Source CRM application.
+ * Copyright (C) 2014-2023 Yurii Kuznietsov, Taras Machyshyn, Oleksii Avramenko
+ * Website: https://www.espocrm.com
+ *
+ * EspoCRM is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * EspoCRM is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU General Public License for more details.
+ *
+ * You should have received a copy of the GNU General Public License
+ * along with EspoCRM. If not, see http://www.gnu.org/licenses/.
+ *
+ * The interactive user interfaces in modified source and object code versions
+ * of this program must display Appropriate Legal Notices, as required under
+ * Section 5 of the GNU General Public License version 3.
+ *
+ * In accordance with Section 7(b) of the GNU General Public License version 3,
+ * these Appropriate Legal Notices must retain the display of the "EspoCRM" word.
+ ************************************************************************/
+
+namespace Espo\Tools\EmailTemplate\Placeholders;
+
+use DateTime;
+use DateTimezone;
+use Espo\Core\Utils\Config;
+use Espo\Tools\EmailTemplate\Data;
+use Espo\Tools\EmailTemplate\Placeholder;
+use Exception;
+use RuntimeException;
+
+/**
+ * @noinspection PhpUnused
+ */
+class CurrentYear implements Placeholder
+{
+    public function __construct(
+        private Config $config
+    ) {}
+
+    public function get(Data $data): string
+    {
+        try {
+            $now = new DateTime('now', new DateTimezone($this->config->get('timeZone')));
+        }
+        catch (Exception $e) {
+            throw new RuntimeException($e->getMessage());
+        }
+
+        return $now->format('Y');
+    }
+}
diff --git a/application/Espo/Tools/EmailTemplate/Placeholders/Now.php b/application/Espo/Tools/EmailTemplate/Placeholders/Now.php
new file mode 100644
index 0000000000..b55fc6ff13
--- /dev/null
+++ b/application/Espo/Tools/EmailTemplate/Placeholders/Now.php
@@ -0,0 +1,49 @@
+<?php
+/************************************************************************
+ * This file is part of EspoCRM.
+ *
+ * EspoCRM - Open Source CRM application.
+ * Copyright (C) 2014-2023 Yurii Kuznietsov, Taras Machyshyn, Oleksii Avramenko
+ * Website: https://www.espocrm.com
+ *
+ * EspoCRM is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * EspoCRM is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU General Public License for more details.
+ *
+ * You should have received a copy of the GNU General Public License
+ * along with EspoCRM. If not, see http://www.gnu.org/licenses/.
+ *
+ * The interactive user interfaces in modified source and object code versions
+ * of this program must display Appropriate Legal Notices, as required under
+ * Section 5 of the GNU General Public License version 3.
+ *
+ * In accordance with Section 7(b) of the GNU General Public License version 3,
+ * these Appropriate Legal Notices must retain the display of the "EspoCRM" word.
+ ************************************************************************/
+
+namespace Espo\Tools\EmailTemplate\Placeholders;
+
+use Espo\Core\Utils\DateTime;
+use Espo\Tools\EmailTemplate\Data;
+use Espo\Tools\EmailTemplate\Placeholder;
+
+/**
+ * @noinspection PhpUnused
+ */
+class Now implements Placeholder
+{
+    public function __construct(
+        private DateTime $dateTime
+    ) {}
+
+    public function get(Data $data): string
+    {
+        return $this->dateTime->getNowString();
+    }
+}
diff --git a/application/Espo/Tools/EmailTemplate/Placeholders/Today.php b/application/Espo/Tools/EmailTemplate/Placeholders/Today.php
new file mode 100644
index 0000000000..9128ccff2a
--- /dev/null
+++ b/application/Espo/Tools/EmailTemplate/Placeholders/Today.php
@@ -0,0 +1,49 @@
+<?php
+/************************************************************************
+ * This file is part of EspoCRM.
+ *
+ * EspoCRM - Open Source CRM application.
+ * Copyright (C) 2014-2023 Yurii Kuznietsov, Taras Machyshyn, Oleksii Avramenko
+ * Website: https://www.espocrm.com
+ *
+ * EspoCRM is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * EspoCRM is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU General Public License for more details.
+ *
+ * You should have received a copy of the GNU General Public License
+ * along with EspoCRM. If not, see http://www.gnu.org/licenses/.
+ *
+ * The interactive user interfaces in modified source and object code versions
+ * of this program must display Appropriate Legal Notices, as required under
+ * Section 5 of the GNU General Public License version 3.
+ *
+ * In accordance with Section 7(b) of the GNU General Public License version 3,
+ * these Appropriate Legal Notices must retain the display of the "EspoCRM" word.
+ ************************************************************************/
+
+namespace Espo\Tools\EmailTemplate\Placeholders;
+
+use Espo\Core\Utils\DateTime;
+use Espo\Tools\EmailTemplate\Data;
+use Espo\Tools\EmailTemplate\Placeholder;
+
+/**
+ * @noinspection PhpUnused
+ */
+class Today implements Placeholder
+{
+    public function __construct(
+        private DateTime $dateTime
+    ) {}
+
+    public function get(Data $data): string
+    {
+        return $this->dateTime->getTodayString();
+    }
+}
diff --git a/application/Espo/Tools/EmailTemplate/PlaceholdersProvider.php b/application/Espo/Tools/EmailTemplate/PlaceholdersProvider.php
new file mode 100644
index 0000000000..1c66b22cf5
--- /dev/null
+++ b/application/Espo/Tools/EmailTemplate/PlaceholdersProvider.php
@@ -0,0 +1,68 @@
+<?php
+/************************************************************************
+ * This file is part of EspoCRM.
+ *
+ * EspoCRM - Open Source CRM application.
+ * Copyright (C) 2014-2023 Yurii Kuznietsov, Taras Machyshyn, Oleksii Avramenko
+ * Website: https://www.espocrm.com
+ *
+ * EspoCRM is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * EspoCRM is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU General Public License for more details.
+ *
+ * You should have received a copy of the GNU General Public License
+ * along with EspoCRM. If not, see http://www.gnu.org/licenses/.
+ *
+ * The interactive user interfaces in modified source and object code versions
+ * of this program must display Appropriate Legal Notices, as required under
+ * Section 5 of the GNU General Public License version 3.
+ *
+ * In accordance with Section 7(b) of the GNU General Public License version 3,
+ * these Appropriate Legal Notices must retain the display of the "EspoCRM" word.
+ ************************************************************************/
+
+namespace Espo\Tools\EmailTemplate;
+
+use Espo\Core\InjectableFactory;
+use Espo\Core\Utils\Metadata;
+
+class PlaceholdersProvider
+{
+    public function __construct(
+        private Metadata $metadata,
+        private InjectableFactory $injectableFactory
+    ) {}
+
+    /**
+     * @return array{string, Placeholder}[]
+     */
+    public function get(): array
+    {
+        $defs = $this->metadata->get("app.emailTemplate.placeholders") ?? [];
+
+        /** @var string[] $list */
+        $list = array_keys($defs);
+
+        usort($list, function ($a, $b) use ($defs) {
+            $o1 = $defs[$a]['order'] ?? 0;
+            $o2 = $defs[$b]['order'] ?? 0;
+
+            return $o1 - $o2;
+        });
+
+        return array_map(function ($name) use ($defs) {
+            /** @var class-string<Placeholder> $className */
+            $className = $defs[$name]['className'];
+
+            $placeholder = $this->injectableFactory->create($className);
+
+            return [$name, $placeholder];
+        }, $list);
+    }
+}
diff --git a/application/Espo/Tools/EmailTemplate/Processor.php b/application/Espo/Tools/EmailTemplate/Processor.php
index 584abb967c..024576b8b5 100644
--- a/application/Espo/Tools/EmailTemplate/Processor.php
+++ b/application/Espo/Tools/EmailTemplate/Processor.php
@@ -43,7 +43,6 @@ use Espo\Core\Entities\Person;
 use Espo\Core\Htmlizer\HtmlizerFactory as HtmlizerFactory;
 use Espo\Core\Htmlizer\Htmlizer;
 use Espo\Core\Acl\GlobalRestriction;
-use Espo\Core\Utils\DateTime as DateTimeUtil;
 use Espo\Entities\EmailTemplate;
 use Espo\Entities\User;
 use Espo\Entities\Attachment;
@@ -51,9 +50,6 @@ use Espo\Entities\EmailAddress;
 use Espo\Repositories\EmailAddress as EmailAddressRepository;
 
 use Exception;
-use DateTime;
-use DateTimezone;
-use RuntimeException;
 
 class Processor
 {
@@ -68,7 +64,7 @@ class Processor
         private FileStorageManager $fileStorageManager,
         private User $user,
         private HtmlizerFactory $htmlizerFactory,
-        private DateTimeUtil $dateTime
+        private PlaceholdersProvider $placeholdersProvider
     ) {}
 
     public function process(EmailTemplate $template, Params $params, Data $data): Result
@@ -223,23 +219,11 @@ class Processor
         );
     }
 
-    /** @noinspection PhpUnusedParameterInspection */
     private function processPlaceholders(string $text, Data $data): string
     {
-        try {
-            $now = new DateTime('now', new DateTimezone($this->config->get('timeZone')));
-        }
-        catch (Exception $e) {
-            throw new RuntimeException($e->getMessage());
-        }
+        foreach ($this->placeholdersProvider->get() as [$key, $placeholder]) {
+            $value = $placeholder->get($data);
 
-        $replaceData = [
-            'today' => $this->dateTime->getTodayString(),
-            'now' => $this->dateTime->getNowString(),
-            'currentYear' => $now->format('Y'),
-        ];
-
-        foreach ($replaceData as $key => $value) {
             $text = str_replace('{' . $key . '}', $value, $text);
         }
 
diff --git a/client/src/views/email-template/record/panels/information.js b/client/src/views/email-template/record/panels/information.js
index 4c327fe40a..1683cd05d2 100644
--- a/client/src/views/email-template/record/panels/information.js
+++ b/client/src/views/email-template/record/panels/information.js
@@ -33,7 +33,19 @@ define('views/email-template/record/panels/information', ['views/record/panels/s
         templateContent: '{{{infoText}}}',
 
         data: function () {
-            let placeholderList = this.getMetadata().get(['clientDefs', 'EmailTemplate', 'placeholderList']) || [];
+            const list2 = this.getMetadata().get(['clientDefs', 'EmailTemplate', 'placeholderList']) || [];
+
+            const defs = this.getMetadata().get('app.emailTemplate.placeholders') || {};
+
+            const list1 = Object.keys(defs)
+                .sort((a, b) => {
+                    const o1 = defs[a].order || 0;
+                    const o2 = defs[b].order || 0;
+
+                    return o1 - o2;
+                });
+
+            const placeholderList = [...list1, ...list2];
 
             if (!placeholderList.length) {
                 return {
@@ -41,9 +53,9 @@ define('views/email-template/record/panels/information', ['views/record/panels/s
                 };
             }
 
-            let $header = $('<h4>').text(this.translate('Available placeholders', 'labels', 'EmailTemplate') + ':');
+            const $header = $('<h4>').text(this.translate('Available placeholders', 'labels', 'EmailTemplate') + ':');
 
-            let $liList = placeholderList.map(item => {
+            const $liList = placeholderList.map(item => {
                 return $('<li>').append(
                     $('<code>').text('{' + item + '}'),
                     ' &#8211; ',
@@ -51,11 +63,11 @@ define('views/email-template/record/panels/information', ['views/record/panels/s
                 )
             });
 
-            let $ul = $('<ul>').append($liList);
+            const $ul = $('<ul>').append($liList);
 
-            let $text = $('<span>')
+            const $text = $('<span>')
                 .addClass('complex-text')
-                .append($header, $ul)
+                .append($header, $ul);
 
             return {
                 infoText: $text[0].outerHTML,
diff --git a/schema/metadata/app/emailTemplate.json b/schema/metadata/app/emailTemplate.json
new file mode 100644
index 0000000000..fef6d27c00
--- /dev/null
+++ b/schema/metadata/app/emailTemplate.json
@@ -0,0 +1,26 @@
+{
+    "$schema": "https://json-schema.org/draft/2020-12/schema",
+    "$id": "https://www.espocrm.com/schema/metadata/app/emailTemplates.json",
+    "title": "app/databasePlatforms",
+    "description": "Email template definitions.",
+    "type": "object",
+    "properties": {
+        "placeholders": {
+            "description": "Placeholders.",
+            "additionalProperties": {
+                "description": "A placeholder.",
+                "type": "object",
+                "properties": {
+                    "className": {
+                        "type": "string",
+                        "description": "A class. Should implement Espo\\Tools\\EmailTemplate\\Placeholder."
+                    },
+                    "order": {
+                        "type": "integer",
+                        "description": "An order position."
+                    }
+                }
+            }
+        }
+    }
+}